Behind the Brand - ABW Designs

Behind the Brand - ABW Designs

www.abwdesigns.com

203-722-6551

Booth #339

How long have you been in business and what does your company specialize in?

10 Years, ABW Designs is sterling silver and gold vermeil jewelry. A Single Strand is fashion jewelry and accessories.

What is your most popular design/style to date?

ABW Designs is the Dogwood cuff bracelet. A Single Strand is the Starfish Collection.

What is new with your brand?

ABS Designs has a new collection of Handmade Sterling Silver beach glass jewelry. A Single Strand has a new collection of Floral Jewelry

What types of trends are you seeing in the industry right now?

Personal Style and Comfort are #1.

How have your customer’s needs changed as of late?

They lack time to place re-orders so you need to offer even more great customer service that is relevant to them.