Behind the Brand - Arzinger Design
How long have you been in business?
Since 2013, our goal at Arzinger Design is to help our customers experience the beach through our coastal-inspired creative jewelry. We create versatile and wearable art made with sea glass, Swarovski crystals, gemstones, glass pearls, rhinestones or specialty metal charms.
What is your most popular design/style to date?
My Petals of Hope Collections. It was originally created to give my brother, who had suffered a horrible accident, hope. Since then, it has become my best selling designs, hands down! Customers love the personalization that each color represents - different "Hopes".
What is new with your brand?
We are excited to announce that we’ve recently revamped our branding and marketing to better reflect our focus on coastal and beach inspiration for our jewelry. Our website was relaunched and we’ve created product lifestyle videos to help customers envision wearing the products before they purchase.
What types of trends are you seeing in the industry right now?
One jewelry trend we are seeing right now is that women are drawn to pieces that have special meaning. Our customers love to choose designs that have a word and color that represents them or reflects what they are going through at the time. When jewelry has personal meaning to a woman, it becomes a more cherished part of their collection as it can inspire and lift their spirit and heart.
How have your customer’s needs changed as of late?
With the pandemic, many of us are taking a step back to contemplate our lifestyle and make more time for ourselves. As such, when our customers find our personalized jewelry they are really attracted to it because it gives them inspiration and hope.
How long have you exhibited with us?
This will be my first year!
What would you say to someone wanting to attend?
Come take a look. You'll be sure to find something to please your customers.
Be sure to visit Arzinger Design's booth at the Philadelphia Gift Show January 30- February 2, 2022!