Shirley George Frazier is recognized as a worldwide authority on small business success. In business since 1990, Shirley is president and director of Sweet Survival LLC, a consulting firm assisting aspiring entrepreneurs to turn their creative passion into profitable businesses. Shirley’s best-selling books include How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. As a professional speaker, Shirley travels extensively to deliver keynote presentations and seminars at conferences, provide gift and marketing demonstrations at trade shows, and conduct hands-on workshops at private events. She also dispenses small business advice on CNBC, New York’s Fox Channel 5, Food Network, and Live Well Network.
Six Easy Ways to Attract Media Attention and Sales
Saturday, January 5th at 1:00 PM
Local print, broadcast, and online media announce news that influences readers and viewers, and that's where retailers fit. This seminar shows you how to attract media attention so your store becomes the area's hot spot! I'll reveal six methods that provide you with budget-friendly opportunities for ongoing news and social media coverage as well as how to track the results and keep the media returning for more.
Five Hot Trends that Reveal What Customers Buy Now
Saturday, January 5th at 2:30 PM
Want to know what consumers are searching for before they enter your store? Technology that's simple to install on your website as well as capture search data uncovers which merchandise generates sales, turning browsers into buyers. You will find out which tools divulge information and the simplicity of adding it to your sites and other online programs.
Designed to help you boost your productivity and sales, the Discovery Zone (located at the front of the 1900 aisle) at the Philadelphia Gift Show is a lively and engaging area on the show floor where you can pick up new tips and ideas and learn best practices.
► Check back soon for the full schedule for topics and times.
AFTERNOON POPCORN SOCIALS
Join us in the Discovery Zone for an afternoon pick me up and enjoy a complimentary bag of freshly popped popcorn.
ENTER TO WIN PRODUCTS & PRIZES!
Drop off your entry form in the Discovery Zone to enter our daily giveaways for a chance to win exhibitor sponsored prizes, $100 merchandise credits, restaurant gift certificates, attraction tickets and more!
Enjoy a full roster of programs and events at the January 2019 edition, including:
Before stepping onto the show floor, be sure to explore the Product Preview Area. Here you will get a sneak preview of new introductions and best-selling designs they'll see on the show floor.
A number of exhibitors will be offering various savings on their lines and other discounts during all four days of the show. Check back for a list of participating companies and special offers.
Many of the shows exhibitors will be providing different products and items for giveaways awarded throughout the show. Winners will be announced during the show.
When you stay and shop the last day of the show, you'll enjoy all sorts of specials including:
Free Lunch on Monday, January 7
Show your badge at the buffet located in the 1900 aisle for free lunch!
Last Day Show Specials
Check back to see a list of participating exhibitors and special offers.