Seminar & Events


Enjoy a full roster of programs and events at the Philadelphia Gift Show:

Retailers attending the July 2014 Philadelphia Gift Show will be able to explore a tremendous selection and take advantage of a host of special buyer incentives. SUCH AS:

GOODY BAG GIVEAWAY:
The first 150 stores to arrive on Monday, July 21 and Wednesday, July 23 will receive a special tote bag and a list of participating exhibitors to visit to receive a free gift! 

50/50 Cash & Merchandise Credit Giveaways!
Don't miss your chance to register for our daily drawings for $50 cash and $50 merchandise credits to use towards any show order with any exhibitor.  To enter, stop by the 50/50 Giveaway area.  Present an order you've placed on the show floor  for at least $100 with any exhibiting company.  Each qualifying order entitles you to one entry.  Enter as often as you like!  Drawings will be held twice a day the first 3 days of the show.  On the last day, be sure to enter for the grand prize drawing for a two-night hotel stay at the next edition of the Philadelphia Gift Show.  You must be on show site to win. Drawings open to qualified retail buyers only.

COMPLIMENTARY BUYER BREAKFAST:
Buyers are invited to enjoy a free continental breakfast Sunday, July 20 and Monday, July 21.

STAY FOR THE LAST DAY:
Make sure to stay and shop on Wednesday July 23 to take advantage of special deals and discounts only offered the last day of the show. You can also take advantage of discounted hotel rates!
Click Here to learn more about our stay for the last day specials!



NEW! BECOME A RETAIL MARKETING EXPERT
Join this exclusive series of educational seminars just for Philadelphia Gift Show attendees and learn how to use the latest social media and email marketing techniques to grow store sales and engage customers. See the full seminar schedule below for details.

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FREE BUSINESS BUILDING SEMINARS:

Sunday, July 20, 2014
Your Perfect Social Media Fit
10:00 am – 11:00 am | Presented by SnapRetail

Popular social media sites such as Pinterest, Facebook and Twitter continue to evolve while new platforms rapidly gain popularity, making it hard to decide what to use to engage with customers and drive sales. Attend this informative session to learn which social media sites work best for your store type and target audience. You’ll walk away with tactics and strategies that you can implement quickly for your business.
The 7 Habits of Highly Effective Retailers
12:00 pm - 1:00 pm | Presented by Patti Biro

It's not a secret! Retailers of all sizes can boost their business effectively by learning and practicing these 7 simple habits that enhance the shopping experience and contribute to that important benchmark: sales success!
Party with a Purpose and Boost Your Bottom Line
1:30 pm - 2:30 pm| Presented by Patti Biro

In store special events are a great strategy to attract new customers, reward loyal shoppers and create dynamic partnerships with other local businesses. Even small retailers can create a unique special event calendar to add marketing sizzle and give your customers a reason to return again and again. Learn how to create a high profile event that won 't break the bank. Your events can inspire, educate and connect with your current and future customers! 
Monday, July 21, 2014
The Power of Pinterest for Businesses
10:00 am – 11:00 am | Presented by SnapRetail

Pinterest is the fastest growing social network ever, with more than 80 million people pinning and repinning daily. In this engaging presentation, learn the basics and best practices for using Pinterest to inspire your customers and drive store sales. Actual retailer examples will be shared and explained to motivate you to adopt Pinterest into your current marketing strategy.
Visual Merchandising 101
1:00 pm - 2:00 pm | Presented by Mick Santiago

A consise overview of what it takes to create eye-catching visuals that are approachable, accessible and above all marketable. This includes the basic design strategy for the retail environment from the placement of fixtures, flow of floor plan, display vignettes, use of color, cross-merchandising and above all how to "make it sell". A strong emphasis will be placed on how to create beautiful yet effective displays and include trade tips to do them yourself. Oh, and let's not forget the often forgotten.....lighting!
Window Watching - How to create the effective window display.
2:30 pm - 3:30 pm | Presented by Mick Santiago

A definitive how-to for those that are looking for tips to create windows where people stop and take a second look. Isn't that what it's all about? Stop them in their tracks and make them want to come in for more.The window is the calling card and this seminar emphasizes creative ideas, avenues and approaches to design a one of a kind window.This seminar will also dispel the fears of addressing window displays with a very "keep it simple approach". It will also address concepts of time frames for window changes, editing, color, themes, seasonal elements, foot traffic and merchandising to name a few.
Tuesday, July 22, 2014
The Dos and Don’ts of Effective Email Design
10:00 am – 11:00 am | Presented by SnapRetail

Email design can make or break your marketing message. Learn design elements that enhance your email and won’t deter customers from your message. You’ll walk away from this presentation knowing how to apply the principles of design to organize and arrange the most effective emails.
SnapRetail Customer Forum
11:00 am – 12:00 pm | Hosted & Sponsored by SnapRetail

All SnapRetail customers and those interested in learning more are invited to join our customer forum where SnapRetail experts will provide information on the latest features and best practices to make the most of your subscription. Meet other retailers and bring your questions and your appetite - breakfast provided!


Hours:
Sunday, July. 20:   9 am-6 pm
Monday, July. 21:   9 am-6 pm
Tuesday, July. 22:  9 am-6 pm
Wednesday, July 23: 9 am-3 pm
Location:
Greater Philadelphia Expo Center
Conveniently located in the King of Prussia area
100 Station Avenue
Oaks, PA 19456
Call for Info:
678.285.EXPO (3976)
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