Seminars & Events
FREE EDUCATIONAL SEMINARS:
SATURDAY, JULY 27
Falling in Love with Brands - Branding 101
10:30 am - 11:30 am | Presented By: Kerry Szymanski, President, Fashion Expertise
Learn techniques in retail that will help you to attract new customers while retaining your existing customers depending upon their relationship with your brand. This seminar looks at the correlation between time and loyalty – what works in romantic relationships will work in building loyalty among yourcustomers. Learn how to attract new customers with “Love at First Sight” strategies, how to keep your customers “Engaged” and “Married” to your
company as well as ways to avoid customers having an “Affair” and “Divorcing” your brand.
Growing Your Business Through Strategic Planning
12:30 pm - 1:30 pm | Presented By: Kerry Szymanski, President, Fashion Expertise
Learn about strategic planning and how it can help your business achieve your long-term goals. This seminar will focus on better understanding your strengths, weaknesses, opportunities and threats and how to use them to grow. Analyze your target customers and learn how to develop new products and services to meet and exceed their needs. Using strategic planning methods will help you increase sales and understand expansion opportunities.
SUNDAY, JULY 28
Hospital Gift Shop Seminar: Beware The Purple Mug Syndrome
10:30 am - 11:30 am | Presented By: Marilyn Nason, Nason & Associates, & Contributing Editor, Giftware News, Author of Inside Retailing 101 and Publisher of Today's Hospital Gift Shop Newsletter
Determining inventory mix from the heart, not the mind, equals retailing disaster today quicker than any competitor. Find out how to avoid this sure road to retailing disaster when placing purchase orders.
Intro to Social Media (It's Actually Just Like Retail)
1:30 pm - 2:30 pm | Presented By: Lindsay Anvik, CEO, See Endless: Brand Opportunity Consulting
Learn the ins and outs of social media in the language you know best-retail. This seminar will help you utilize techniques you use every day as a wholesaler or retailer to promote your brand in the digital space. Using personal examples from real seminar attendees, the seminar will take you through ways to improve and maximize exposure on the most cost effective and industry appropriate social media platforms.
EVENTS & MONEY-SAVING PROMOTIONS:
Super Sunday Specials - Many exhibitors will be offering various savings on their lines, including special pricing and other discounts available on show orders placed on Sunday, July 28. A complete list of participating exhibitors will be available at the show registration desk.
Free Freight Monday - Many exhibitors will be offering free freight on orders placed on Monday, July 29 only. A complete list of participating exhibitors will be available at the show registration desk.
Parking Rebate - Bring the parking rebate coupon included in your July 2013 pre-registration packet containing your show badge(s), Orange County Convention Center parking receipt and your July 2013 buyer badge to the parking rebate desk onsite to receive your $5 parking rebate.