A key part of the show’s aggressive marketing campaign is our 4-color product preview guide. Filled with product shots from you, our exhibitors, this guide will give retailers a sneak peek at the many NEW product innovations and designs they’ll see at the show. As an added bonus, an e-version will be posted on the show website, linking your images to your website.
Soon you'll be able access the online Product Preview Guide System where you can submit your product photos for possible inclusion in the Winter 2018 Guide. You will received an email with your USER NAME and PASSWORD where you can log on in order to complete your submission.
The deadline to submit images for the Winter 2018 Philadelphia Gift Show Product Preview Guide is October 5, 2017.
If you have questions, please contact marketing manager, Amy Dufour, by email at firstname.lastname@example.org or call 678.285.0597
NEED AN EXAMPLE OF WHAT TO SUBMIT? Click on the image pictured left to view exhibitor submissions from the July 2017 edition.
Soon you'll be able to access the online directory system for the January 5-8, 2018 edition of the Philadelphia Gift Show where you can update your company, line and categorical listing information for the official show directory as well as to take advantage of other convenient promotional features.
You will receive via email your COMPANY ID and ACCESS CODE that you can log on in order to:
If you have questions please contact marketing manager, Amy Dufour by email at email@example.com or call 678.285.0597
URBAN EXPOSITIONS FAIR GUIDE WARNING FOR EXHIBITORS
We have been advised that Construct Data Publishers has been soliciting paid listings in their publication, FAIR Guide, from exhibiting companies of some of our shows. Please be advised that Urban Expositions has no relationship or affiliation with this organization and does not recommend, approve or endorse any involvement or listing in the FAIR Guide on behalf of the any of our exhibitors. As an exhibitor, your listing in Urban Expositions’ official Show Directories is always complimentary. Returning a signed contract to Construct Data Publishers will result in advertising obligations and fees so we wanted to make sure you were aware if this.
INVITE YOUR TARGET CUSTOMERS TO THE SHOW
Reach out to your existing customers and prospects and let them know you’re exhibiting at the show. Start by giving them a quick call to set up an appointment during the show and be sure to follow up by sending them a postcard invitation or an email with your own personalized registration URL.
COMPLETE YOUR DIRECTORY & ONLINE LISTING
Once your official show contract is submitted, you’ll receive an email with your COMPANY ID and ACCESS CODE to log into the directory system. Be sure to log on and update your company profile, including your line and category listings for the pocket directory and online listing.
SHARE YOUR NEW PRODUCT NEWS WITH RETAILERS AT THE SHOW
Retailers come to the show to find new products! Make it easy for buyers to find your new items by completing the 'Got New' Listing found in the Directory | Promo Tools.
OFFER A WORTHWHILE SHOW SPECIAL
Encourage retailers to place their order with you at the show by giving them an offer they can’t refuse.
READ THE EXHIBITOR SERVICE KIT & BE AWARE OF IMPORTANT DEADLINES
Download the exhibitor service kit and make sure you send in the required forms by the required dates.
ORDER A LEAD RETRIEVAL UNIT TO TRACK CUSTOMER VISITS AT THE SHOW
Small, light-weight, and very easy-to-use, LeadKey will provide you with a complete record of every prospective customer who visits your booth.
PACK ENOUGH CATALOGS, PRICE LISTS & OFFICE SUPPLIES TO LAST FOR THE WHOLE SHOW
DEVELOP AND SEND A PRESS KIT TO THE SHOW ESPECIALLY IF YOU’RE INTRODUCING A NEW PRODUCT
PREP YOUR BOOTH STAFF
Make sure your team is ready to go, with an upbeat attitude about your products and the show! Encourage your team to dress professionally, and be ready with a welcoming smile.
PUT YOUR POST SHOW FOLLOW-UP PLAN IN PLACE
The most important and often, most forgotten, part of the show is your post-show follow-up. Many purchasing decisions/orders come in AFTER the show. So, follow-up is key and there are a variety of ways to do it -- from thank you notes and calls to emails and more to the lists/contacts you collect using our lead retrieval system. Have a plan in place before you get to the show so you can act on it after.
FOLLOW THE SHOW ON OUR SOCIAL MEDIA OUTLETS
Like us on Facebook and follow us on Twitter, Pinterest, and Instagram! Keep your own social media pages updated consistently so your followers keep coming back for more! Another perk of an updated page? We will be sharing exhibitor Facebook posts year-round! Help us help you and post something new at least once a week.
In pre-show planning there are three ingredients to a successful exhibit performance:
Quick Guide to Planning:
Show management is responsible for generating show traffic, but it’s a shared responsibility. You need to invite your target audience – existing customers, hot prospects, prospects who have been called on but not closed and prospects who haven’t been called on.
Tips for Direct Mail:
Other Places to Promote Attendance:
During the Show
After the Show
*Courtesy of Expo Magazine
We see regional buyers from the Mid Atlantic, We've done the Philly show for 15 years, so we're looking forward to more years at the show. We'll always come. Adam Best, Taylor & Company
At the Philadelphia show there is a true handcrafted community. You save a lot in costs by doing this show both from an exhibitor and buyer standpoint. It's a more intimate show that makes for stronger relationships. Diana Kauffman, Diana Kauffman Designs
This show has been AMAZING! We opened over 30 new accounts within the first two days of the show. Urban has delivered on everything they promised about the Philadelphia Gift show.Angie & Tom Geary, Bedrock Tree Farm - Fir Needles Products
We are so happy to be represented among all of these great artists and crafters. The Philadelphia Gift show is truly a blessing and we loved the chance to interact with new customers and repeat customers alike.Nancy & Dennis Solomon, Charleston Ornaments
This is my first time exhibiting at the Philadelphia Gift Show and it has been a wonderful experience! I have met a lot of people and wrote more than 50 orders, which exceeded my expectations. I can't wait to come back in January 2016!Mike Tyler, Accents Fashion Accessories
The Philadelphia Gift Show is in a great location with ample parking for buyers. I noticed several new stores attending the summer show. The Philadelphia Gift Show is a constant show for me.Gary Schoning, Honey House Naturals